Making sure TEPA features consistently in the media around the country is one of our core strategic objectives to help build our brand and help drive business to our various member businesses.
This month we continue to see great progress and traction in the media. For the month of May 2023 we have received a total of 53 placements, with a PR value of R840 747.00. The PR value is worked out at 3 x the Advertising Value Equivalent (AVE) – the value we would have paid if we had taken out a paid advert instead of receiving all this ‘earned’ media coverage. This means we have reached just over 200 000 potential customers.
Each month we will share with you a complete list of the articles we have distributed and show you where they have been placed.
To view the article simply click on the headline of each article and you will be able to see the original article. You will also be able to see where it was placed, the AVE of each article and its circulation.
|Vishal Premlall |
TEPA National Director