In September 2022 TEPA initiated a proactive public relations exercise, aimed at increasing brand awareness with our customers.
Making sure TEPA features consistently in the media around the country is one of our core strategic objectives to help build our brand and help drive business to our various member businesses.
Over the months we have seen excellent progress and traction in the media. From 1 September 2022 – end February 2023 we have received a total of 242 placements, with a PR value of R4 774 041.00. The PR value is worked out at 3 x the Advertising Value Equivalent (AVE) – the value we would have paid if we had taken out a paid advert instead of receiving all this ‘earned’ media coverage. This means we have reached just under 2,3 million potential customers.
Each month we will share with you a complete list of the articles we have distributed and show you where they have been placed. To view the article simply click on the headline of each article and you will be able to see the original article. You will also be able to see the AVE of each article and its circulation.
To view our coverage since September click here https://tepa.org.za/wp-content/uploads/sites/10/2023/05/TEPA-Hitting-the-HeadlinesSep-February.pdf
| Vishal Premlall TEPA National Director |
